Ann Demeulemeester is one of Belgium’s most respected and influential designers. Known for an aesthetic that combines elements of poetry, punk and countercultural movements from around the globe, she has garnered a cult-like international following.
In 1987, Demeulemeester travelled to London to show her collection with a group of fellow designers – including Dries van Noten – who came to be known as the Antwerp Six. Together, they redefined Belgian fashion, with a radical and idiosyncratic approach to clothing design that has remained relevant for more than three decades.
In 1992 she moved her shows to Paris, where the label still presents its biannual collections.
In 1996, she launched her first menswear collection and was named as the recipient of the Belgian government’s Culture Award. In 1999, she opened her flagship store in Antwerp, which was followed by outposts in Tokyo and Hong Kong and Seoul.
She stepped down from her fashion house in 2013 to explore new creative projects and outlets, including a collaboration with the Belgian home-wear brand Serax. Launched in 2019, Ann Demeulemeester – Serax encompasses flatware, glassware, crockery, lighting and furniture that continues many of the themes explored in Demeulemeester’s previous fashion collections.